




Most coaches and consultants rely on speaking engagement to expand their reach and generate new leads. The problem is, without a structured formula for delivering an high-converting talk, most speakers over coach, over teach and leave the audience feeling overwhelmed. And an overwhelmed mind never buys.
Starting June 16, 2026 Tuesday's at 11:00 am Eastern
How to confidently deliver Standout webinars with engaging content.
How to maximize your opt-in and show up rates for your webinars.
How to keep the audience engaged and deliver memorable value.
Transitioning strategies that create compelling offers without feeling salesy.
How to turn standout webinars into a six-figure business strategy that works on repeat.
How to plan for, create, market, and deliver webinars that stand out and are remembered.
How to organize your content for the greatest engagement with our client conversion formula.
What technology tools will you need to market, track, and deliver the best webinar experience?
How to plan your marketing strategy to drive the most attendees and conversions.
Presentation skills that will help you command the audience online and off.
How to sell your services in a way that is authentic, compelling, and delivers real value.

Establish the goal of your webinar to inform, teach, or convert
Get clear on your audience and connect your content to their biggest challenges
Create a "hook" that your audience can't resist
Craft stand out marketing messages that get attention and drive enrollment

Create your webinar content with your core premise, primary delivery points, and examples
Deliver excellent content while planting the seeds for the invitation to work with you
Craft your compelling offer that feels authentic, engaging and prompts attendees to take the next step.

Commit to delivering your webinar
Select your marketing channels
Reverse engineer your webinar marketing plan
Select your technology tools and conversion strategy - guest faculty, Kim McPhee

Lesson 4 Work Your Wow
Master irresistible on-camera presence
Command an audience with the power of your voice
Share your Origin Story with ease and impact
Keep your audience engaged throughout

Lesson 5 The Art of a Compelling Offer
Transition seamlessly from your content to your offer
Confidently invite prospects to work with you privately or enroll in your course
Deliver a compelling offer for those who are ready to say "yes" to transformation

Optimize audience attraction strategies for maximum conversions
Master the metrics to get maximum attendees, who engage and convert
Develop skills to keep your audience engaged after your webinar is over
Leverage webinars for continuous engagement in marketing funnels

Gain strategies to keep attendees engaged - even after your webinar is over
Learn the basics of "social selling" and convert more clients
Develop email engagement strategies to capture "last minute" buyers
Increase your comfort level in selling as a mode of service
BONUS!
Get Your AI-Powered Sales Coach
You’ll walk away from Standout Webinars knowing how to fill the room. Your Custom Sales Playbook AI-Powered Sales Coach ensure you convert them at the end.
Inside Standout Webinars, you get your own AI Sales Coach, built around a custom sales process written for your offer and your voice, plus...
Precision reviews of how your actual sales conversations are going. It listens for where deals quietly slip away: the moment you talk past the close, the objection you answer too fast, the question you forget to ask. Your sales coach shows you exactly what to adjust.
Compelling email follow-ups that keep prospects engaged and excited about next steps to work with you.
Most people having good conversations that don’t convert don’t have a closing problem. They have a pattern they can’t see.
This finds the pattern, so you stop leaving yes’s on the table and start closing more of the conversations you’re already having.
Live Video sessions with presentation handouts and tools.
Weekly office hours for Q&A on program content and practice sessions for real-time feedback.
Plus, a course toolkit, video downloads, checklists and email swipe files
BONUS: AI Powered Sales Coach with your custom sales script

Deb's guidance in helping us design an engaging signature webinar was invaluable! Her elegant framework takes the mystery out of creating compelling content converts. We were so proud of the results for our company, EvolveMe after completing our first webinar which expanded our community's reach exponentially. Deb's Stand Out Webinars That Convert Course is a must-have for all women entrepreneurs looking to take their business to the next level!
Linda Lautenberg and Judy Schoenberg
EvolveMe, Co-founders

Deb's coaching, classes and community were exactly what I wanted and what I needed. I'm now well on my way to significant six-figure revenue growth after just three months working with Deb. She's created a brilliant step-by-step process to take what's in your head and put it to work, creating programs and offerings your core clients will want. And yes, she gives you the tools to figure out who your ideal clients are and how best to serve them. Greatness attracts other great people and the Launch Lab and the Great Do-Over community is filled with a diverse mix of talented, driven women and I have made some great connections here. The online support and conversations remind me I'm not alone.
Best investment I have ever made in career coaching. Book a call with Deb now – your bank account will thank you.
Lisa Hrabluk

Working with Deb in The Launch Lab for Women Entrepreneurs and Stand Out Webinar programs was a best investment in my business and personally for me.
Deb offered a complete systems approach, including tools and processes that I could immediately put into action and realize tangible results. Her facilitation and the community developed during the programs enabled me to move from unlimited ideas to creating a laser-like focus in my business. Deb generously shared her wisdom and was an authentic accountability partner.
I am far more equipped and confident going forward as a result of this experience.
Lillian Davenport

The Standout Webinars course was great! Deb guided us through each step and gave scripts and tricks for how to make it flow authentically. The key piece which I'm still working on is how to best market the webinar and follow up consistently afterwards. By the end of the course, I crafted and gave a webinar.
Tricia Taitt

About Deb Boulanger
Debra Boulanger is a business mentor, former tech executive, and founder of Life After Corporate®, The Business Coaching Academy, and the Reliable Revenue Mastermind. She helps high-achieving women turn corporate expertise into businesses that generate consistent revenue without the grind.
With two decades of corporate leadership experience and 12 years of mentoring women through the transition to entrepreneurship, Deb brings both strategic precision and real-world empathy to her work. Her clients describe her as the rare mentor who supports them in developing the mindset and skill set to become successful entrepreneurs.
Deb's mission is to close the revenue gap for women entrepreneurs by giving them the frameworks, positioning, and confidence to earn what they're worth on their own terms.
She hosts the Life After Corporate Podcast and speaks on entrepreneurship, women's leadership, and building sustainable expertise-based businesses.

About Kim McPhee
Kim McPhee, Founder of Techie Virtual Assistants, leads a team of dedicated professionals meeting the technology needs of a broad clientele market base. Entrepreneurs such as coaches, speakers, authors, and podcasters all rely on Techie VA to provide personalized services matching their unique brand, allowing them to focus on their creative process, instead of the technical background details.
Techie VA excels in all current software and tech tools, and managing the technology behind your revenue-producing projects is what we do best. Whether it’s product launches, list building campaigns, webinar funnels, or the latest new horizon – we are proud to offer you the best of what is possible.
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